About this project
Schwarze Heidi is one of the best Swiss restaurants in Berlin, delivering an amazing high cuisine experience in a traditional Swiss environement. I was delighted to create the website and the concept for the online food menu, together with the launching campaign.
A different kind of menu
The main goal was to bring the Swiss cuisine excellence into the online experience. With a focus on story telling and attention to detail, I created an interactive food menu that showcases the colorful and eye-catchy dishes from a table top perspective.
A sharp and detailed look of the Swiss specialities was necessary in order to completely immerse the users and stimulate their senses.
While being on site during the photoshooting, I made sure that the rich textures of the food are the main focus, while still preserving the traditional Swiss look.
Every detail counts
The website is brought to life by micro-interactions and subtle animations, creating a rich and more personal experience.
From digital to print
Besides of the website, I was also in charge for the launching campaign.
The campaing look was inspired by old Swiss book covers, combining bold typography with food photography and subtle graphic elements with a hint of traditional Swiss decorations.