Rebranding for a green tech startup on a mission to reduce product waste by creating a smart way of processing returns.
I had the pleasure to lead the redesign of the visual identity of Rebolet, a forward-thinking Berlin startup revolutionizing the product return process. With a mission to reduce financial losses, combat CO2 emissions, and champion the circular economy, Rebolet’s vision inspired me to craft a rebranding strategy that reflects their green ethos in a friendly and approachable manner.
The challenge was to create a cohesive visual identity that harmoniously incorporates their B2C, B2B, and umbrella brand aspects while maintaining their distinctiveness. Through strategic design decisions, I developed a unified yet distinct visual language that bridges the gap between these three worlds, ensuring consistency across all touchpoints while allowing each segment to shine independently.