Personal Branding

Defining my visual presance as a designer and lettering enthusiast

About this project

In 2017 I decided to define my visual presence as a designer and lettering enthusiast. This was a huge challenge, mostly because I am constantly developing my skills and enchancing my knowledge in the visual communication field.

Therefor I created base of my visual identity around two elements: the custom lettering logotype and the intriguing color combination of turquoise and purple that was there since the very beginning. This way I can always be sure that there is space for growth and development, while still preserving a visual consistency.


Custom logotype


Motion Graphics

The Explorers Collection

Custom lettering enamel pins created
for travelers and explorers of all kinds

Bucharest City

Identity Concept

Bold and functional Visual Identity concept
for the City of Bucharest