Visual Identity for a tech company on a mission to reinvent processes for modern factories

In partnership with the team at New Now, we led the creation of the visual identity, art direction, and web design for ONIQ, a groundbreaking software company dedicated to streamlining factory processes. Our central concept draws inspiration from the metaphor of bringing light into darkness, reflecting ONIQ’s mission to simplify intricate factory operations by using the existing information inside the factory’s machines.

We crafted a dynamic visual identity that embodies clarity, efficiency, and sustainability, capturing the essence of ONIQ’s transformative software. Through meticulous design decisions, we highlighted the software’s ability to uncover production bottlenecks and reduce CO2 emissions, amplifying its impact within the manufacturing sector.