Leidenschaft in Bier
Visual Identity and Packaging Design for independent beer brewery based in Berlin
About this project
As a new craft beer on the market, Leidenschaft in Bier needed a visual identity and packaging that would make it highly distinctive from the basic beer bottles on the supermarket shelf.
By combinig the minimalist look of the logo with the complex custom lettering on the label, I created a fine balance between the traditional beer label look and the contemporary vision of a new generation of beer makers.