Leidenschaft in Bier

Visual Identity and Packaging Design
for independent beer brewery based in Berlin.

About this project

As a new craft beer on the market, Leidenschaft in Bier needed a visual identity and packaging that would make it highly distinctive from the basic beer bottles on the supermarket shelf.

By combinig the minimalist look of the logo with the complex custom lettering on the label, I created a fine balance between the traditional beer label look and the contemporary vision of a new generation of beer makers.

Services

Art Direction

Identity

Label Design

This project was created during my internship at upstruct studio in Berlin.