Defining the visual identity for a manufacturer of beautiful everyday items.
Starting as a local business founded by a very talented woman, FRAU GOLD quickly became a very popular manufacturer of beautiful everyday items. The colorful candles are the key product that brings light and joy to her customers around the world.
My task was to come up with a bold and minimal visual identity that complements the carefully-crafted handmade products. I collaborated closely with FRAU GOLD to make sure that the outcome matches the story and the personality of her business.