Bucharest is the capital and largest city of Romania, as well as its cultural, industrial, and financial centre. Being an influential landmark from all points of view, the city represents a melting point for alternative thinking and conservative values.
This visual identity concept is developed around the idea of community and togetherness. The logo itself is a tileable shape that can be connected as a chain in order to highlight the idea of interdependence and unity. Using only the simple grid system and the vibrant color, the visual identity allows a fluent further development while keeping it's consistency.