Bucharest City Identity Concept

Bold and functional Visual Identity concept for the City of Bucharest

About this project

Bucharest  is the capital and largest city of Romania, as well as its cultural, industrial, and financial centre. Being an influential landmark from all points of view, the city represents a melting pot for alternative thinking and conservative values.

This visual identity concept is developed around the idea of community and togetherness. The logo itself is a tileable shape that can be connected as a chain in order to highlight the idea of interdependence and unity. Using only the simple grid system and the vibrant color, the visual identity allows a fluent further development without compromising on consistency.



Logo Design


a scalable system

Built on the same grid as the logo, the icons create a consistent and rational visual system that is functional and easy to use by the citizens or the local authorities.