Bold and functional Visual Identity concept for the City of Bucharest.
About this project
Bucharest is the capital and largest city of Romania, as well as its cultural, industrial, and financial centre. Being an influential landmark from all points of view, the city represents a melting point for alternative thinking and conservative values.
This visual identity concept is developed around the idea of community and togetherness. The logo itself is a tileable shape that can be connected as a chain in order to highlight the idea of interdependence and unity. Using only the simple grid system and the vibrant color, the visual identity allows a fluent further development without compromising on consistency.